The following is a press release from last week about our sponsorship of the National Bicycle League National Series this year:
UNDERGROUND PRODUCTS (UGP) SPONSORS 2008 NATIONAL BICYCLE LEAGUE (NBL) NATIONAL SERIES
SANFORD, Fla., Feb. 19, 2008 — Underground Products (UGP) is pleased to announce it has inked a sponsorship deal with the National Bicycle League (NBL) for the 2008 National Series season. The two have joined forces for this lucrative Olympic year where BMX racing will come center stage during the sport’s inaugural appearance at the 2008 Beijing Games in August.
“UGP has deep roots in BMX racing and a long history with the NBL,” says Kevin O’Brien. “Their product line fits perfectly with NBL riders and we expect them to fully embrace UGP once again.”
Keep reading the press release…
As an official co-sponsor of the NBL, UGP will receive extensive promotion at the NBL National Series events including signage, programs, a display booth and apparel. As the official apparel sponsor of the Series, UGP will exclusively provide clothing for the NBL staff and volunteers. UGP will also provide the National Series number plates.
“The partnership with the NBL is in-line with UGP’s mission to aggressively elevate the brand’s presence nationally among core BMX racing and freestyle enthusiasts and drive sales,” says Wann Chong, UGP Managing Director. “With a renewed vigor, the brand is taking its message to the masses in 2008 with the addition of several key sponsorships, a major marketing initiative and key new retail outlets.”
UGP’s sponsorship kicked off at the Coyote National, a Union Cycliste Internationale (UCI) qualifying event, in Arizona, Jan. 25-27, where UGP team rider Kyle Bennett took home top honors. Bennett is currently leading the USA UCI points race and stands a solid chance at being the first pick for the 2008 Olympic Games.
The NBL Series includes 18 more races across the nation including the Gator National, another UCI qualifier, next month in West Palm Beach, Fla., which will play a major deciding role in the three U.S. riders who will represent the United States in Beijing. The Series will culminate in Louisville, Kentucky, Aug. 29-31 for the 31st Annual NBL Grand Nationals. For a complete schedule of events, visit: http://www.nbl.org/races-nationals.asp
About Underground Products
Underground Products (UGP) was launched in 1986 in Orlando, Florida. The brand has a full roster of BMX, Wakeboarding and Wakeskating athletes that travel the world doing what they love, but also developing and designing the UGP product. UGP’s innovative modern infusion of retro styling mixed with an element of raw sarcasm genuinely portrays the authentic underground street attitude that originally inspired the brand. The distinctive flavor of UGP’s “question everything” approach to mainstream idealism is evident in everything they make, which ranges from technical core-related products and limited editions to an extensive array of lifestyle apparel for guys and girls. www.undergroundproducts.com
About the National Bicycle League
The National Bicycle League (NBL) sanctions exciting local, state, and national levels of BMX (Bicycle Motocross) racing across the country and in Puerto Rico. With more than 30,000 active members and more than 150 BMX race tracks, the NBL is the largest not-for-profit BMX racing association in America and is also the proud host of the 2008 UCI North American Continental Series – the gateway to the Olympics for US athletes. NBL sanctions tracks in a growing number of states across the country offering programs for all levels and ages of riders, both male and female. The NBL National Series is the premier National BMX series in America and comes to a thrilling end on Labor Day weekend of each year with the legendary NBL Grand National. Learn more about the exciting world of NBL BMX at www.nbl.org